Google Tag Manager, under control.
We centralize, clean and manage your tags in Google Tag Manager, without touching your site's code.
A clean, mastered container
From the audit to ongoing management, your GTM stays clear, fast and compliant.
Container audit
A complete picture of your tags: what fires, when, why, and what serves no purpose anymore.
Migration to GTM
Tags hard-coded into your site are brought into GTM, where they become manageable without a developer.
Clean triggers and variables
A clear naming convention and documented triggers, for a container that stays understandable.
Consent built in
Every tag conditioned on the visitor's choice: nothing fires before consent, as the law requires.
Versions and releases
Every change is versioned and reversible: we publish cleanly, and we can roll back.
Ongoing guidance
A new tool to connect, a tag to adjust? A local team manages your container.
Why hand over your GTM management
Google Tag Manager promises to centralize your tags without touching the code. In practice, SMB containers accumulate orphan tags, duplicates and triggers nobody understands anymore.
Every useless tag slows your site, and every tag that fires without consent exposes you under privacy law.
A well-managed container means a faster site, reliable data and the certainty that nothing fires without the visitor's choice.
How it works
A six-step process, from the audit to ongoing management.
- Discovery call: your tools, your tags and who touches your container today.
- Audit: complete inventory of tags, triggers, variables and access.
- Cleanup: duplicates and dead tags removed, clear naming, documentation.
- Migration: tags still hard-coded into your site are brought into GTM.
- Compliance: every tag conditioned on consent.
- Ongoing management: your new tags added cleanly, versioned and tested.
GTM and consent laws
GTM is not a tracker itself: it is the conductor that decides which tags fire. Which makes it exactly where compliance with Law 25 and GDPR is won or lost.
Our consent banner is built on GTM: it blocks non-essential tags until the visitor has made their choice, through a template you import into your container.
Want to know what already fires without consent on your site? Our compliance scanner shows you, page by page.
Frequently asked questions
What is Google Tag Manager, exactly?
A free tool that groups all your tags (GA4, Google Ads, Meta and the others) in one place. Tracking then changes without touching the site's code.
What is the difference between GTM and GA4?
GA4 measures and analyzes; GTM distributes. GTM is the channel through which GA4, the Google tag and the Meta Pixel receive their instructions.
Is GTM required for privacy compliance?
No, but it makes the job much simpler: when every tag goes through GTM, a single rule is enough to condition them all on consent.
Can you take over an existing container?
Yes. The audit maps what exists, we clean, we document, then we manage what follows, without starting from scratch.
How long does the cleanup take?
Depending on the container's state, count from a few days to two weeks for an audit, a full cleanup and compliance in production.
How much does GTM management cost?
The price depends on the size of your container and the pace of your changes. After a short call, you receive a clear proposal, with no surprises.
The consent platform teams actually trust.
Installed in five minutes. Blocks trackers for real, compliant with Law 25 and GDPR, built in Quebec.