The Meta Pixel, installed the right way.
We install and configure the Meta Pixel for your Facebook and Instagram campaigns, consent-aware from the first event.
A pixel that works for you
From installing the pixel to the Conversions API, every signal sent to Meta is reliable.
Base pixel installed cleanly
The pixel installed through Google Tag Manager, firing across the site, without duplicates or forgotten pages.
Conversion events
Leads, purchases, add-to-carts, bookings: every important action is sent to Meta properly.
Audiences and remarketing
Reliable custom audiences to retarget your visitors and build lookalike audiences that perform.
Conversions API
Server-side tracking alongside the pixel, for more complete data despite ad blockers.
Consent-aware
The pixel stays blocked until the visitor consents, as the law requires.
Ongoing guidance
A campaign to launch, an event to add, a number that looks off? A local team answers.
Why the Meta Pixel deserves a real installation
The Meta Pixel is the link between your site and your Facebook and Instagram campaigns. Installed wrong, it sends incomplete data: Meta then optimizes your budgets on the wrong signals.
For an SMB, every advertising dollar counts. A pixel that misses conversions, double-counts purchases or fires without consent is expensive, in performance and in compliance alike.
A serious installation first defines the events that matter for your business, then sets them up through Google Tag Manager, with the Conversions API added when it is worth it.
How it works
A six-step process, from the first call to a pixel validated in production.
- Discovery call: your current Meta campaigns and what you want to optimize.
- Audit: existing pixel, events in place, duplicates and firing without consent.
- Event plan: the conversions that will guide Meta's algorithm, written down in black and white.
- Installation: pixel and events configured in Google Tag Manager, Conversions API when relevant.
- Compliance: the pixel conditioned on consent, for tracking that respects privacy law.
- Validation: tests with Meta's tools, data checks and follow-up afterwards.
The Meta Pixel and consent laws
The Meta Pixel is an advertising tracker: it sets non-essential cookies on your visitors' devices. Consent laws like Law 25 and GDPR require prior consent before they are set.
The right way: a banner that blocks trackers until the visitor has chosen, and a pixel that fires only after clear consent.
Wondering whether your pixel already fires without consent? Our compliance scanner tells you in minutes, page by page.
Frequently asked questions
What is the Meta Pixel?
It is Meta's tracking code that links your site to your Facebook and Instagram campaigns: it measures conversions, feeds remarketing and guides the optimization of your ads.
Is the Meta Pixel allowed under consent laws?
Yes, provided you obtain prior consent. The pixel sets non-essential cookies: Law 25 and GDPR require it to stay blocked until the visitor accepts.
What is the difference between the pixel and the Conversions API?
The pixel sends data from the browser, the Conversions API from the server. Combined, they give a fuller picture despite ad blockers, always within the visitor's consent.
My campaigns work, why review my pixel?
A misconfigured pixel can appear to work while double-counting conversions or missing the most important ones. Your budgets then optimize on the wrong signals.
How long does the installation take?
For a typical SMB site, a few days are enough between the first call and a pixel validated in production.
How much does the Meta Pixel installation cost?
The price depends on the number of events to configure and your site. After a short call, you receive a fixed-price proposal, with no surprises.
The consent platform teams actually trust.
Installed in five minutes. Blocks trackers for real, compliant with Law 25 and GDPR, built in Quebec.