The Google tag, installed by the book.
We install the Google tag and your Google Ads conversion tracking, consent-aware from the first signal.
Your advertising measurement, complete
From the tag to the conversions, everything Google Ads expects from your site.
Google tag in place
The tag installed through Google Tag Manager across the site, linked to your Google Ads and GA4 accounts.
Google Ads conversions
Calls, forms, purchases: every conversion that matters is measured and attributed to the right campaign.
Remarketing
Compliant remarketing lists, built only from visitors who consented.
GA4 and Google Ads linking
Your audience and conversion data flows between GA4 and Google Ads, without double counting.
Consent Mode v2
The consent signal sent to Google exactly as required, so you keep your advertising features.
Ongoing guidance
A new campaign, a conversion to add, a gap in the numbers? A local team answers.
Why the Google tag deserves a real installation
The Google tag is the foundation of your advertising measurement: it is what links your site to Google Ads and GA4. Installed wrong, everything built on top measures wrong.
The classic symptom: conversions counted twice between GA4 and Google Ads, campaigns optimized on clicks rather than sales, and a return on investment impossible to establish.
A serious installation goes through Google Tag Manager, defines one source of truth per conversion and passes consent to Google through Consent Mode v2.
How it works
A six-step process, from the first call to validated conversions.
- Discovery call: your Google Ads campaigns and the conversions that really matter.
- Audit: existing tags, duplicate conversions, missing tracking or tracking fired without consent.
- Conversion plan: which actions to measure, in which account, with what value.
- Installation: Google tag, conversions and remarketing configured in Google Tag Manager.
- Compliance: Consent Mode v2 and a consent banner, for consent-aware tracking.
- Validation: conversions tested end to end, GA4 and Google Ads linking verified, follow-up afterwards.
The Google tag and consent laws
The Google tag sets advertising cookies on your visitors' devices. Consent laws like Law 25 and GDPR require prior consent before they are set.
For its part, Google has required Consent Mode v2 since 2024 to keep its advertising features: each visitor's choice must be relayed to every tag.
Our installations deliver both: a banner that blocks before consent and a tag that listens to that signal.
Frequently asked questions
What is the difference between the Google tag and Google Tag Manager?
The Google tag (gtag) sends data to Google Ads and GA4. Google Tag Manager is the container that organizes that tag and all the others. We install the tag through GTM to keep everything tidy.
Is Consent Mode v2 mandatory?
Google has required it since 2024 for its advertising features in consent regions, and it is the clean way to reconcile its tags with the consent that laws like Law 25 and GDPR require.
Why do my Google Ads and GA4 conversions not match?
The two tools count differently: attribution models, conversion windows, duplicate tags. A clean installation picks one source of truth and eliminates double counting.
Can I run remarketing under consent laws?
Yes, with prior consent. The lists are built only from visitors who accepted advertising cookies.
How long does the installation take?
For a typical SMB site, count a few days between the first call and conversions validated in production.
How much does the Google tag installation cost?
The price depends on the number of conversions to configure and the accounts you have in place. After a short call, you receive a fixed-price proposal, with no surprises.
The consent platform teams actually trust.
Installed in five minutes. Blocks trackers for real, compliant with Law 25 and GDPR, built in Quebec.